To say that life under the ACA has required an adjustment in the way we do business is an understatement. The ACA has had a tremendous impact on the business of healthcare. Every role within the healthcare enterprise from the … Read more
About Tara Heiser
As the director of product marketing, Tara Heiser drives the strategic planning for API Healthcare’s entire workforce management solution portfolio including market analysis, go-to-market strategies, partnerships and client reference-ability. Tara entered the healthcare IT industry in 2011 when she joined API Healthcare five years ago.
With 19 years of experience in marketing, Tara spent most of her career as a marketing generalist in the technology industry with InFocus, Iomega and Anonymizer before moving into a consulting role for a variety of B2B and B2C clients.
Tara holds a B.B.A. in Marketing from Western Michigan University. She lives in San Diego, California with her husband, son and dog. You can find her on LinkedIn at www.linkedin.com/in/taraheiser.
There are many things that keep hospital CEOs awake at night and a recent study conducted by Frost & Sullivan uncovered the top challenges that need to be addressed. Not surprisingly, the need to optimize workforce efficiencies for cost reductions … Read more
The shift to a value-based purchasing model requires more efficient delivery of services to patients as well as reductions in unnecessary or avoidable expenditures. Healthcare organizations have strict standards to meet when seeking reimbursements for services or federal financial incentives, … Read more
At no time in history has healthcare faced so many critical challenges at once. High retirement rates, competition, budget stretching wages, and burnout make it appear almost as if every area of healthcare workforce management is being disrupted and turned … Read more