Memorial Sloan Kettering Cancer Center (MSK), the world’s oldest and largest private cancer center, has selected Centricity Business for enterprise-wide revenue cycle management solution. Having devoted more than 130 years to exceptional patient care, innovative research, and outstanding educational programs, … Read more
About Mike Mast
Senior Product Marketing Manager
Michael Mast is a Product Marketing Manager within GE Healthcare IT’s Clinical Business Solutions business. In his current role, Michael is responsible for developing and executing the go-to-market strategy for Centricity EDI Services, Centricity Business Informatics and Centricity Group Management. Michael has over 9 years of marketing experience in the healthcare IT market.
Michael began his healthcare IT career with IDX Systems Corporation where he was the Director of Marketing Communications for IDX’s Imagecast business. During that time he was responsible for all marketing activities related to growing IDX’s RIS and PACS business. After GE Healthcare acquired IDX in 2006, Michael continued to work within the GE’s Specialty Solutions business to drive growth for the RIS/PACS business. During that time he collaborated with marketing, product management and sales to introduce Centricity Precision Reporting, GE’s diagnostic reporting application, to the market. Michael joined the Clinical Business Solutions team in August of 2011.
Prior to joining IDX Systems Corporation Michael held various marketing positions in semiconductor manufacturing information technology, electronic textbooks and information security.
Michael graduated from Boston University’s School of Management with a concentration in marketing. He lives in Williston, Vermont with his wife Andrea and two children where he enjoys skiing, golf and spending time with his family.
You can learn more about Michael by visiting his LinkedIn profile. You can also follow Michael on Twitter at @mjmast.
The October 1st ICD-10 deadline had the potential to be a real-life horror movie. Not a movie that featured zombie-like creatures terrorizing civilization, rather a movie that consisted of denied claims, late or incorrect payments and revenue operations in massive … Read more
My goal is to capture and share some of the key thoughts presented during today’s Financial Management general session at Centricity™ LIVE. The room is packed with customers from all corners of the US from all types of institutions, and … Read more
Today’s healthcare financial leaders operate within a dynamic, volatile marketplace and are ultimately responsible for maintaining or improving organizational profitability. Of course, the only challenge greater than setting a strategy that navigates all of this change is actually delivering on … Read more
In 2012 there were 418 mergers and acquisitions, totaling $32B within the healthcare market (55% of those deals were amongst healthcare facilities). While M&A activity has slowed since its peak in 2012, it still represents a significant trend in the … Read more